App rejected: support URL does not lead to support
The Support URL field is required and is checked. A marketing page or a dead link is a rejection.
What the rejection means
The Support URL field is required and is checked. A marketing page or a dead link is a rejection.
The usual causes
- The URL points at the landing page.
- The page has no way to contact anyone.
- The link is a mailto, which is not accepted in that field.
What to change
Publish a real support page with answers and a way to write to a person, and put that URL in the field.
Before you resubmit
- Open every URL you entered in a private window.
- Read the reviewer's message again and answer the specific point, not the general topic.
- Reply in Resolution Center saying what you changed and where to see it.
Keeping it true after launch
A legal page stops being true the moment the product moves past it, usually by adding a payment provider, an analytics SDK or a sign-in. No store re-checks your pages against your build, so the drift is yours to notice.
- Re-read it whenever you add a dependency that sees user data.
- Re-check what loads on the page after any change: the cookie notice and the policy have to agree.
- Keep the URL stable. Changing where a policy lives breaks every listing that points at it.
Common questions
How long does a resubmission take?
Usually the same as a first review. Answering the exact point raised, with a link, is what shortens it.
Can I argue a rejection?
You can, and sometimes you should. It works when the reviewer has misread something and you can show it in one sentence with a link. It rarely works as a general objection.